TalentTrainers is not a "mega" consulting company - and, we like it that way. We provide clients with personalized service. We don't just fly in one week and forget about how the talent progresses. We keep a close eye, sometimes even weekly, on how an anchor or reporter is developing.

TalentTrainers' President, Shirley Brice, has spent more than 16 years as a television talent coach. She has worked with hundreds of broadcasters, print reporters and other professionals, preparing them for life in front of a camera.

Brice's broadcast career started at a small radio station in Flagstaff, Arizona. She later transitioned into television working as an anchor/general assignment reporter in Reno, Nevada and then in Phoenix, Arizona. She covered hard news - crime, cops and courts. After being on-air for almost ten years, she decided to become a talent coach and joined Frank Magid Associates in Marion, Iowa. Brice later combined coaching and journalism with her work at the Washington, D.C. bureau of Tribune Broadcasting and the Chicago Tribune Newspaper.

How is her background different from other coaches? Not all coaches have solid news backgrounds. She works with the talent on all sorts of delivery issues plus helps broadcasters fine-tune journalism skills.

TalentTrainers also provides media training for executives across the country. Brice understands what it's like to be in the public's eye and can help clients become more comfortable with the process. She also helps clients sharpen public speaking skills.

TalentTrainers also provides clients with the expert services of make-up artists Karen Weast, Carolynn Bradley-Weast, and Chris Weast. They understand the dynamics of a news operation and strive for a more "natural" look on camera. They consult clients on make-up, clothing and hairstyles.